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Website tips
A comprehensive list of tips that will help you get the most out of your website.

Turning website visitors into business
Everyone talks about getting visitors to your web site, but what then?  How do you turn visitors into customers?  The key is that most users of the Internet are seeking detailed, up to date information.  Deny them this and you will get what I call the "click and flick".

Unlock the customer information in your website
Most businesses dramatically under-use the information their website can give them about their customers. One of the biggest advantages of a website compared to traditional alternatives such as brochures and shopfronts is the information that is gained from ALL visitors. A shopfront gives excellent feedback from those customers happy to talk to your salespeople, but it doesn’t tell you how many potential customers took a quick look and moved on, nor does it tell you which goods they looked at or how they found you.

How valuable is your website
Is a website good value for your business? Most businesses have a good understanding of the value of activities such as advertising. How do these compare to maintaining a website?

E-commerce security fundamentals
There is a lot of information on the Internet about SSL, trusted certificates, strong encryption and so on. But the real security vulnerability is not your e-commerce website, it’s your own computer. Here is some practical advice on how to minimize the risks

How e-commerce works
How do you get the best from your e-commerce website? Too many businesses merely add a shopping cart to their existing website, or worse still a link to a third-party e-shop, and get very poor results. To successfully sell over the Internet you need to effectively integrate all elements of e-commerce. This article outlines how e-commerce works and what your e-commerce website must do to succeed.